# LondonParade

- **Website:** <https://londonparade.com>
- **Primary alias:** `londonparade.com`

## Description

London Parade is a celebrated annual event in one of the world's foremost destinations, known for its rich culture and iconic landmarks. Formerly known as London’s New Year’s Day Parade, this vibrant showcase attracts over 10,000 performers from the USA, UK, Europe, and beyond, delighting an audience of more than 500,000 attendees on the streets and a TV viewership exceeding 500 million globally. Held on January 1st, starting at 1 PM from Piccadilly, the parade features a diverse array of floats, music, and performances, celebrating creativity and community spirit.

Complementing the parade is the London Parade Concert Series, alongside the Grand Finale of the London International Choral Festival, featuring performances in some of the capital's prestigious venues. Organized by Destination Events in collaboration with partners like PBS, BBC Radio London, and others, the event not only provides entertainment but also supports charitable causes, having raised over £2.5 million for London charities since its inception. Join the festivities and be part of this spectacular celebration of art and community.

## Industries

- 🍿 Arts and Entertainment
- 🍿 Performing Arts _(under Arts and Entertainment)_
- 🎗 Community and Society
- 🎗 Holidays and Seasonal Events _(under Community and Society)_

## Links

- [youtube](https://youtube.com/londonparade)
- [facebook](https://facebook.com/thelondonparade)
- [instagram](https://instagram.com/lnydp)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idq8Rg71qB/w/300/h/52/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1741078756753)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idq8Rg71qB/w/960/h/958/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1741078757688)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e51f18 | accent |
| Midnight Blue | #001062 | dark |
| Goldenrod | #ffcb70 | light |

## Fonts

- SoapRegular — asset _(custom)_
- FilsonSoftBold — asset _(custom)_

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_Source: <https://brandfetch.com/londonparade.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._