London Tradition is a brand that embodies rich history, British fashion heritage, and exceptional craftsmanship. With its East London roots, the brand has a deep commitment to excellence and a team of skilled professionals dedicated to creating high-quality products. Founded in 2001 by Mamun Chowdhury and Rob Huson, London Tradition specializes in traditional British outerwear, including iconic duffle coats, pea coats, trench coats, raincoats, and quilted styles.

Each piece is meticulously designed and crafted in London, showcasing the brand's expertise in British tailoring and heritage styles. With a focus on artisanal materials and craftsmanship, London Tradition's products have a timeless style that combines modern details with classic design, resulting in unique, understated, and elegant pieces. The brand's innovative double face wool fabric used in their duffle coats highlights the craftsmanship and attention to detail that goes into each garment.

As a testament to their global success, London Tradition has received the Queens Award for International Trade in 2014 and 2020. With a passionate and dedicated team, the brand sets itself apart from its competitors through its unwavering commitment to excellence