Loog Guitars is a brand that began as an academic project in 2010 when Rafael Atijas developed the concept as his Master's thesis at New York University. This university origin speaks volumes about the brand's culture, as their primary aim is not just to maximize profit, but to offer a product that is truly one-of-a-kind and impeccably designed. The original Loog Guitar was launched in 2011 through a successful Kickstarter campaign, which raised an impressive $65,618 from supporters across the globe who believed in the project's vision.

Since then, Loog Guitars has expanded its product range to cater to guitar enthusiasts of all ages, with models available for kids as young as 3 and for adults as well. In addition to offering a wide selection of guitars, Loog also provides a range of accessories such as strings, stands, straps, gig bags, and even mini amplifiers. They even have a line of apparel and merchandise for the true Loog fan.

Whether you're a beginner or an experienced player, Loog Guitars has the instruments and resources to help you embark on your musical journey with style and creativity