Loog Guitars began as an academic project in 2010 when Rafael Atijas developed the concept as his Master's thesis at New York University. This unique origin in a university explains a lot about the brand's culture. Loog Guitars' main goal is not simply to maximize profits, but to offer a product that is truly distinctive and well-designed.

The original Loog Guitar was launched in 2011 through a successful Kickstarter campaign, raising $65,618 from people worldwide who believed in the project. In 2019, another Kickstarter campaign helped introduce Loog's current lineup, raising an impressive $557,812 and making Loog the best-selling guitar ever on Kickstarter. Driven by a passion for music and sustainable design, Loog Guitars sources its wood only from responsibly managed forests.

The brand is committed to meeting or exceeding government regulations for quality and safety standards. Loog Guitars is excited and proud to share its guitars with you, and sincerely hopes that you'll love them as much as they do. If you're interested in writing about the brand, a media kit containing Loog facts, the brand's story, and high-resolution photos can be downloaded.

For media inquiries, please contact eugenia@loogguitars. com. Rafael Atijas, the founder and CEO of Loog Guitars, is a true musical entrepreneur.

With a background in playing in a band in his home country of Uruguay, he later pursued a Master's degree in Integrated Marketing at New York University, graduating with honors and presenting his Loog Guitars thesis. Rafael has received design and innovation awards and has spoken at TechCrunch's Disrupt conference. He was also selected as an Endeavor Entrepreneur.

Loog Guitars extends a million thanks to its Kickstarter backers, without whom the brand would not be where it is today. With their support and the dedication of the Loog team, Loog Guitars continues to create innovative and environmentally conscious guitars that inspire musicians of all ages