# Lookback

- **Website:** <https://lookback.io>
- **Primary alias:** `lookback.io`
- **Employees:** 11+
- **Location:** Menlo Park, California, United States

## Description

Lookback is a brand that offers a range of products and services to enhance your research experience. With Eureka as your research sidekick, you can capture valuable context, quotes, and candid feedback. This tool is designed to help you research better and faster, providing usability testing, interviews, and more. Eureka, powered by AI, allows you to find insights in just moments instead of spending hours on analysis. It turns lengthy video playbacks into digestible summaries, supercharges your note-taking, and generates more insights than ever before. With Eureka, you can quickly navigate your research sessions and jump straight to the most interesting parts. It also automatically transcribes and summarizes your sessions, making qualitative data analysis easier than ever. The brand is constantly evolving, with upcoming features such as the Insight Button, which allows you to focus more on the participant and less on notes, and the ability to analyze multiple sessions to uncover themes and trends. Join Lookback in building the future of research by accessing the limited beta version of Eureka. Stay up-to-date on all things UX research by subscribing to their monthly newsletter. Lookback is committed to providing a good research experience, and they offer a range of resources, guides, and demos to support your research journey.

## Industries

- 📊 Business and Consumer Services
- 🧪 Science and Education
- 🖥 Computers Electronics and Technology
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/lookback)
- [facebook](https://facebook.com/Lookback.io)
- [linkedin](https://linkedin.com/company/lookback)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkgfgMh2k/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781840981201)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idkgfgMh2k/w/820/h/154/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781840981096)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Paradiso | #32806b | dark |
| Silver | #cccccc | light |
| Merino | #f9f5f0 | accent |

## Fonts

- Newzald — asset _(custom)_
- Inter — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkgfgMh2k/w/1584/h/396/id1NpTZMee.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781840981365)

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_Source: <https://brandfetch.com/lookback.io>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._