LOOK Cycle est an iconic brand that has been shaping the world of cycling since its inception in 1951. Originally a manufacturer of high-end bicycle frames and components, LOOK Cycle made a significant mark in the cycling industry with its innovative products. From developing the first automatic pedal, the PP65, to introducing the pioneering KG 86 carbon frame used by champions like Bernard Hinault and Greg LeMond, LOOK Cycle has consistently pushed the boundaries of cycling technology.

Moreover, LOOK Cycle's commitment to innovation is evident in products like the KG 196 monobloc carbon frame and the MAX one onboard computer, which measures a cyclist's power output and energy expenditure. With a rich history of success at events like the Tour de France and the Olympics, LOOK Cycle continues to lead the way in providing cyclists with cutting-edge equipment for unparalleled performance. Explore LOOK's range of bikes, pedals, components, and apparel to elevate your cycling experience