# – Loop Generation

- **Website:** <https://loop-generation.com>
- **Primary alias:** `loop-generation.com`
- **Founded:** 2019
- **Employees:** 2+
- **Location:** London, London, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

Loop Generation is a London-based luxury resale brand focused on making designer fashion more accessible and supporting a circular-fashion economy. Based in Chelsea, the business sells curated pre-loved clothing, handbags, shoes, accessories and beauty products for women and men, featuring established designers such as Chanel, Gucci, Hermès, Dior, Louis Vuitton, Balenciaga, Prada and Saint Laurent. Its online store and Chelsea shop offer a changing selection of second-hand pieces, with new arrivals daily and prices that can be substantially below original retail. The physical store spans two floors and is described as one of London’s largest pre-loved designer destinations. Loop Generation also helps customers sell designer fashion: its marketplace service enables people to list items from home, while the brand highlights quality and authenticity controls as part of its approach to buying and selling. Customers can shop online or in-store, with services including click and collect and delivery. Through extending the life of fashion items, Loop Generation aims to reduce waste and keep desirable pieces in circulation.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [facebook](https://facebook.com/loopgeneration)
- [instagram](https://instagram.com/loopgeneration)
- [linkedin](https://linkedin.com/company/loop-generation)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7Grkh1J9/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792080115220)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id7Grkh1J9/w/70/h/70/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792080114951)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #1c1b1b | dark |
| Pine Glade | #a9d092 | light |
| Apple | #4cb12e | accent |

## Fonts

- sans-serif — asset _(custom)_
- Nunito Sans — asset _(google)_

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_Source: <https://brandfetch.com/loop-generation.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._