LOOP. sg is an innovative brand that aims to revolutionize the e-learning industry. It was established by a group of technopreneurs with over 50 years of collective experience in the ICT sector.

LOOP, which stands for Learners Online, Online Producers, was inspired by Singapore's Smart Nation vision of a digitally connected nation. The concept of e-learning has been prevalent since the early days of the internet, but LOOP saw a gap in the market—a lack of a centralized ecosystem. To address this, they created LOOP as a comprehensive marketplace and learning hub for all types of e-learning.

Launched in March 2016, LOOP is already making a significant impact in the e-learning scene, with a target of 1,000 unique users within the first six months. In the near future, LOOP plans to expand to mobile platforms and introduce an incentive scheme to reward learners and producers. By connecting learners with teachers worldwide, LOOP is bringing the world's e-learning to everyone