Lotame Solutions is a data-driven brand that specializes in providing data solutions for marketers and media owners. With a focus on driving growth and revenue, Lotame offers smarter, faster, and easier ways to utilize customer data. Their next-gen data solutions empower marketers and media owners to make informed decisions and derive value from their data.

One of their key offerings is the Spherical platform, a next-generation data platform that allows users to accelerate customer data in a privacy-first world. With Spherical, marketers and media owners can access actionable customer intelligence, data-informed audiences, and identity-powered activation. Lotame also offers Customer Data Management services, allowing users to unify, model, enrich, and activate both known and unknown first-party customer data.

They provide unique audience-building capabilities by leveraging a combination of first-/second-/third-party data for various madtech use cases. Additionally, Lotame operates a Data Marketplace, the largest global data marketplace designed for a cookieless future. Users can tap into off-the-shelf or custom segments from Lotame and other leading branded providers.

Through their Identity Solutions, Lotame helps broaden customer views and extends privacy-first data connectivity across all screens with Panorama Identity solutions. With a track record of empowering results and impressive case studies, Lotame Solutions is the go-to brand for data-driven marketers and media owners seeking to unlock the full potential of their customer data