Love, Bonito is an empowering and inclusive womenswear brand that aims to inspire confidence through fashion. Founded in Singapore in 2005, Love, Bonito started as BonitoChico, selling pre-loved apparel. Recognizing the need for representation and authenticity in the fashion industry, co-founder Rachel Lim decided to create a brand that truly reflected herself and her community.

Love, Bonito has since grown to become one of the largest omnichannel womenswear brands in Southeast Asia, with a presence in Singapore, Malaysia, Indonesia, and Hong Kong, and now expanding globally. Designed in-house, Love, Bonito focuses on creating accessible and thoughtful styles that cater to the modern woman's everyday needs. Their clothes are not only stylish but also designed for practicality and functionality, with features like deeper pockets and second button closures.

Love, Bonito is dedicated to empowering women on their journey of self-discovery, embracing their individuality, and finding their voice. They offer a loyalty program, LBCommunity+, where members can earn rewards, as well as a stylist quiz to discover their unique style persona. In addition, Love, Bonito is actively involved in social impact programs, championing women's issues and working with partners and organizations to create actionable change.

Join the Love, Bonito community and be part of a brand that celebrates and inspires women worldwide