# Love is Blind

- **Website:** <https://loveisblind.org.au>
- **Primary alias:** `loveisblind.org.au`

## Description

RSPCA Australia is an animal welfare organisation that advocates for the health and wellbeing of animals, including dogs affected by harmful breeding practices. Through its “Love is Blind” campaign, developed with the Australian Veterinary Association, RSPCA Australia calls for a fundamental shift in how purebred dogs are selected and bred. The campaign highlights how breed standards that prioritise appearance can encourage exaggerated features and cause serious health problems.

Its educational resources explain the welfare risks faced by breeds such as Pugs, British and French bulldogs, Dachshunds and other dogs with extreme physical traits. Topics include breathing difficulties, overheating, painful spinal conditions, eye and skin problems, and complications during birth. The campaign also offers guidance on recognising danger signs and helping affected dogs stay as healthy and comfortable as possible. By sharing stories, veterinary information and practical advice, RSPCA Australia encourages owners and the wider community to support breeding choices that put dogs’ health and quality of life ahead of appearance.

## Industries

- 🐶 Pets and Animals
- 🐶 Animals _(under Pets and Animals)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id1OEl9pG-/w/32/h/32/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792577385935)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Rose Fog | #e2acb8 | accent |
| Black | #000000 | dark |
| Shilo | #e5adba | light |

## Fonts

- Alegreya Sans — asset _(google)_

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_Source: <https://brandfetch.com/loveisblind.org.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._