Smalls Merino's asset
Smalls Merino

@lovemysmalls.com

Luxuriously Sustainable & Traceable: ZQ and Woolmark Certified.

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Smalls Merino is a British brand with New Zealand heritage, offering a collection of superfine next-to-skin essentials. Their mission, since their launch in 2014, is to reimagine the way we wear wool, with a focus on sustainability and traceability. Thoughtful design elements make Smalls seasonless, and their quality fabric choices ensure longevity.


Sustainability and traceability have always been at the core of everything they do. Smalls only works with ZQ Merino certified farms, guaranteeing the highest standards in farming, land management, and animal welfare. Their fabric mill in Italy is the only one in the world with EMAS certification and a 100% vertical supply chain.


Every roll of fabric used can be traced to the collective farms involved, resulting in a low carbon footprint. Smalls also prioritizes eco-friendly packaging, using completely biodegradable materials. They have recently switched to GOTS cotton care labels, replacing plastic-based labels.


Their latest collection includes a Perfect Slip, perfect for both sleepwear and under summer dresses. The natural temperature-regulating properties of Merino wool ensure comfort throughout the day and night. With worldwide shipping available, Smalls Merino offers the best in slow fashion, where buying less and choosing well is at the forefront of their brand

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