Lovers is a distinguished brand that has been at the forefront of the sex positive and sexual wellness movement for over 40 years. Founded in 1981 by Phyllis Heppenstall, Lovers started as a trailblazing venture in a time when women were discouraged from pursuing entrepreneurial endeavors, prioritizing their pleasure, or participating in the predominantly male-dominated sex toy industry. Today, Lovers stands as a trusted name in the industry, with a commitment to empowering, educating, and inspiring individuals of all backgrounds to embrace their personal pleasure potential.

Providing a judgment-free environment, Lovers caters to every person seeking sexual fulfillment with a vast array of high-quality curated products designed to meet diverse interests, needs, and budgets. As a champion of sexual discovery, Lovers believes in promoting an inclusive and body-positive culture. They prioritize customer education, advocacy for underrepresented communities, and transparency in their brand expressions, creating a safe and informative space for exploring pleasure.

With both physical stores and a robust digital presence, Lovers continues to revolutionize the conversation around sex positivity and empowerment