@loyalty.com
We help businesses strengthen customer relationships and develop opportunities to build new ones through the capabilities of Canadaβs most recognized loyalty program.
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AIR MILES Canada is a premier loyalty program operating in Canada that rewards customers with AIR MILES rewards miles for their everyday purchases. This loyalty program is owned and operated by AIR MILES Reward Program, a subsidiary of Alliance Data Systems Corporation. Launched in 1992, AIR MILES Canada was the first coalition loyalty program in the country and quickly became a popular choice for consumers.
With headquarters located in Toronto, Ontario, the company serves millions of members across Canada. AIR MILES rewards miles can be earned with a wide range of partners, including grocery stores, gas stations, airlines, hotels, car rental agencies, and many other retailers. Accumulated miles can be redeemed for a variety of rewards, such as flights, hotel stays, car rentals, merchandise, event tickets, and gift cards.
Although primarily focused on the Canadian market, AIR MILES Canada does not have operations on a global scale. It operates independently within Canada and does not have any noteworthy subsidiaries or joint ventures. In terms of market position, AIR MILES Canada is a leading player in the loyalty program industry.
It has a significant customer base and a strong network of partners, which contributes to its success. While it primarily competes with other loyalty programs in Canada, it is highly regarded within its market. Major events in the company's history include the introduction of the AIR MILES Gold Card in 1998, which offered additional benefits to members, and the launch of the AIR MILES Cash program in 2012, allowing members to use their miles as a form of payment at participating retailers.
As of the latest update, AIR MILES Canada continues to expand its partnerships and offerings to enhance its members' experience. The program has adapted to changing consumer preferences and technological advancements by introducing digital rewards and mobile apps, making it more convenient for members to earn and redeem rewards. In conclusion, AIR MILES Canada is a well-established loyalty program in Canada, offering a range of rewards for everyday purchases.
With a strong market position and a loyal customer base, it is continually evolving to meet the changing needs of its members
Company Type
Public Company
Company Size
1001-5000
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