# LSF Capital

- **Website:** <https://lsfcapital.com>
- **Primary alias:** `lsfcapital.com`

## Description

LSF Capital is an independent financial advisory firm focused on helping clients pursue financial security and independence in retirement. Formed through the evolution of LS Financial Group, the firm brings together the experience of founders Len Strickler and Art Athanas. Its approach emphasizes personalized, holistic planning, fiduciary guidance, risk management, and strategies tailored to each client’s goals and circumstances.

LSF Capital offers retirement income and investment planning, portfolio reviews and stress testing, tax strategy reviews, healthcare planning, and estate, legacy, and charitable planning. Its process examines areas including income, investment costs and risk, Social Security, annuities, Medicare, and long-term care, with the aim of coordinating a client’s financial and legal planning. The firm also describes strategies involving asset protection, market investments, and steady income, and provides 401(k) plans and tax-efficient strategies. Clients can access a retirement-readiness quiz, a Roth conversion resource, educational articles, and the book Way of the Financial Warrior. LSF Capital also shares financial information through radio and television programming and offers complimentary written financial plans.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/LSFCapital)
- [linkedin](https://linkedin.com/company/ls-financial-group)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idhuSTIEJg/w/1024/h/533/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791021867449)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhuSTIEJg/w/1000/h/1000/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791021867623)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ecstasy | #f4731c | accent |
| Fun Green | #00652e | dark |
| Turquoise Blue | #4aeadc | light |

## Fonts

- Oswald — asset _(google)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhuSTIEJg/w/2256/h/382/idLTJHQT4v.jpeg?c=1bxid64Mup7aczewSAYMX&t=1743440216705)

---

_Source: <https://brandfetch.com/lsfcapital.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._