LU is a brand that has been capturing the hearts of people, young and old, since 1846. Whether you prefer crispy or soft, savory or sweet, LU offers over 150 delicious products to cater to every moment of your day. Each LU cookie is crafted with attention and love, ensuring a delightful experience with every bite.

LU takes pride in its rich history, with milestones such as its success at the world expo in 1885 and the introduction of Chacha biscuits in 1958, named after the famous dance. LU is also known for its unique combination of crunchy and soft textures, making their products a perfect accompaniment to any occasion, including the apéro. In addition to their delectable treats, LU is committed to sustainable practices and has a Harmony program that focuses on using responsibly sourced wheat.

Discover more about LU's passion for baking, their range of mouthwatering products, their fascinating stories, and their dedication to creating a love-filled bakery experience. Share the LUve and be in with a chance to win a stay at Center Parcs by sharing your first cookie!