# #𝗟𝘂𝗰𝗮𝘀𝗗𝗶𝗿𝘁

- **Website:** <https://lucasdirt.com>
- **Primary alias:** `lucasdirt.com`

## Description

The Lucas Oil Late Model Dirt Series is the premier national touring body for dirt late model racing, dedicated to delivering high-octane motorsport excitement. Established as a leading authority in the industry, the series hosts a staggering 65 events across 34 venues in 18 states, featuring cutting-edge racecars that generate an impressive 800 horsepower. These state-of-the-art machines, valued at around $70,000 each, promise thrilling, door-to-door racing action.

Fans can look forward to marquee events like the Lucas Oil Show-Me 100 and the Dirt Track World Championship, showcasing the best talent in the sport. The series is not only celebrated for its competitive spirit but also its unique engagement with fans through a comprehensive television package, broadcasting live events on multiple networks, including CBS and MAVTVplus. As an integral part of the Lucas Oil legacy, the series provides a robust platform for sponsors, racers, and fans alike, ensuring a vibrant dirt track racing community while upholding the brand's commitment to excellence and entertainment.

## Industries

- 🏎 Vehicles
- 🏎 Motorsports _(under Vehicles)_

## Links

- [twitter](https://twitter.com/lucasdirt)
- [facebook](https://facebook.com/lucasdirt)
- [instagram](https://instagram.com/lucasdirt)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5uFWjTtU/w/191/h/155/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774267852376)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5uFWjTtU/w/315/h/315/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774267852455)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #dd1e36 | accent |
| Rosewood | #5e0000 | dark |
| Sunglo | #e76e7d | light |

## Fonts

- Arial — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5uFWjTtU/w/1500/h/500/idy_WqDESf.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774267852675)

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_Source: <https://brandfetch.com/lucasdirt.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._