# LUCKE

- **Website:** <https://lucke.co.nz>
- **Primary alias:** `lucke.co.nz`
- **Employees:** 2+
- **Location:** Auckland, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

LUCKE is a sustainably minded clothing brand on a mission to clean up the industry. Founded by Garth, Wilfried, and Paul, our team believes that clothing should be made with care for both people and the planet. We're here to shake things up and challenge the dirty secret of the clothing industry, which is responsible for 10% of global carbon emissions and is projected to triple by 2050. With 1/3 of all clothing ending up in landfills, we're re-engineering the way clothes are made through our transparent, circular model that prioritizes sustainability. We call it 'clothing that cares' and we're determined to prove that doing business doesn't have to cost the earth. At LUCKE, our foundations are built on the principles of the circular economy. We eliminate waste through sustainable sourcing, circulate resources through innovative printing and design, and regenerate by giving back and tracking our impact. We specialize in sustainable clothing solutions, designed for the active customer who values both style and sustainability. Join us in our mission to make a positive impact on the industry and the world.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [facebook](https://facebook.com/LUCKEgear)
- [instagram](https://instagram.com/luckeapparel)
- [linkedin](https://linkedin.com/company/lucke)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idHHsWZUYu/w/540/h/163/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780723263549)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHHsWZUYu/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780723264057)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pickled Bluewood | #28334a | dark |
| Concrete | #f3f3f3 | light |
| Puce | #d0858b | accent |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHHsWZUYu/w/1128/h/191/idguPbNvjr.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780723264147)

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_Source: <https://brandfetch.com/lucke.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._