Lully Selb is a brand founded by Selma Bamadhaj (Selb) and Nur Rulhuda (Lully), two individuals who shared a common frustration when it came to shopping for everyday casual modestwear. Recognizing the need for stylish and modern options, Lully Selb offers a range of products that challenge traditional norms and break stereotypes. Their collection includes a variety of stunning shawls, clothing, and home and lifestyle items.

What sets Lully Selb apart is their impeccable attention to detail and their commitment to producing innovative prints. Selb's strong fashion and textiles background, combined with Lully's artistic talents, results in wearable art that is both unique and expressive. The creative process behind Lully Selb's prints is meticulous, with inspiration drawn from street culture, modern art, nature, and lifestyle.

Each print is hand-illustrated and then digitally manipulated to create the final design. The use of high-quality fabrics and the latest technology ensures that every piece is of the highest standard. Since its launch in 2015, Lully Selb has garnered a global following, with women from various backgrounds around the world embracing their brand.

With Lully Selb, you can confidently express your individuality and embrace a street-chic style that is both modest and fashionable