# Lure Fishbar

- **Website:** <https://lurefishbar.com>
- **Primary alias:** `lurefishbar.com`
- **Employees:** 2+
- **Location:** New York, New York, United States

## Description

Lure Fishbar is a seafood-focused restaurant in New York and Chicago, operated by Mercer Street Hospitality. Its New York location sits beneath Mercer Street’s cobblestones in SoHo, while its Chicago restaurant is at 616 North Rush Street. The brand combines a lively, iconic setting with a menu spanning fresh seafood, sushi, and prime steaks. Led by Executive Chef Preston Clark, the New York menu features an exceptional raw bar, market-fresh sushi, crispy rice, Asian red snapper, crab uni bucatini, and a signature burger. Guests can visit for lunch, dinner, weekend brunch, or a late-night meal, with raw bar and sushi available daily. Lure Fishbar also hosts special food and wine events, including multi-course dinners. Reservations and private event requests are available for both cities. Guests can purchase physical and electronic gift cards or check their balance. As part of a hospitality group with more than 30 years of history, Lure Fishbar reflects a commitment to distinctive dining, quality food and drink, and genuine hospitality.

## Industries

- 🍔 Restaurants and Delivery _(under Food and Drink)_
- 🍔 Food and Drink

## Links

- [instagram](https://instagram.com/lurefishbar)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idOOQC6Lla/w/800/h/304/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793739557653)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idOOQC6Lla/w/150/h/150/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793739557780)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black White | #fffffb | accent |
| Walnut | #743f18 | dark |
| White | #ffffff | light |

## Fonts

- Gloock — asset _(custom)_
- Source Sans Pro — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idOOQC6Lla/w/1500/h/500/idUkDACXRW.jpeg?c=1bxid64Mup7aczewSAYMX&t=1768016854857)

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_Source: <https://brandfetch.com/lurefishbar.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._