LYFshoes is a consumer brand created by the renowned product design and branding firm, Designbox. Designbox, founded by Aly and Beth Khalifa, has been driving innovation and sustainability in the industry for over 20 years. Based in Raleigh, NC, they work with clients worldwide to create products that better the planet.

LYFshoes is the result of years of insights from their client work and involvement in the local creative community. The brand's mission is to develop useful products that enable personal creative expression while promoting sustainability. They focus on crafting products that allow for low production runs or even one-at-a-time on-demand production.

The use of pure, recyclable materials combined with a design-for-disassembly approach ensures that their products are not only useful but also have minimal impact on the environment. In a throw-away culture, LYFshoes stands out by redefining style. They believe that products can be made with intention, featuring craftsmanship and made-to-order production.

Their vision is to create products that are made right, with the health of the planet and producers in mind. LYFshoes is led by a team of experts in product design and development. Aly Khalifa brings his expertise in manufacturing, sourcing, and creative process, while Beth Khalifa sets the creative direction and launch strategy.

Oami Powers, with her experience in fashion design and construction, ensures that the products are not just beautiful but also durable and comfortable. Joey Fralin, the director of technology, and Mingyu Liu, the CAD expert, contribute their knowledge and skills to streamline the production process. With LYFshoes, you can be confident that you are not only wearing stylish and unique footwear but also making a positive impact on the world