Lyris, now known as Aurea Email Marketing, is an award-winning e-mail automation software used by over 5,000 companies worldwide. As a leading digital messaging platform for more than 20 years, Lyris has helped companies engage in customer conversations, increase conversion rates, and achieve higher returns on marketing investments. Their portfolio includes messaging automation software, digital marketing strategy and deliverability services, and a flexible integration framework, revolutionizing the way marketers extend digital messaging across the enterprise.

With Lyris, Aurea expands its customer engagement capabilities, offering a comprehensive suite of email marketing tools designed to maximize campaign ROI and deliver targeted messages for every customer. This platform enables businesses to create meaningful marketing messages and engage customers at the right time, through the right channel. Whether it's cloud-based or on-premise, Lyris provides mature and field-tested email marketing capabilities, allowing customers to easily segment, target, and measure the effectiveness of their email campaigns on any device.

With Aurea's commitment to success, they help customers monetize their offers on a larger scale and achieve richer customer engagement. Discover Aurea's comprehensive suite of integrated solutions that transform customer experiences across every channel