# Lazada

- **Website:** <https://lytrondirect.com>
- **Primary alias:** `lytrondirect.com`

## Description

Lazada Group, founded in 2012, is Southeast Asia’s premier online shopping platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As part of the Alibaba Group since 2016, Lazada leverages cutting-edge technology, comprehensive logistics, and secure payment solutions to redefine the retail landscape. Their robust logistics network features fulfillment centers in 17 cities, allowing virtually any product to be just a click away.

Offering a diverse range of services, Lazada hosts LazMall, the region’s largest virtual marketplace, where shoppers can explore over 32,000 authentic local and international brands with assured fast delivery and a 15-day return policy. For sellers, Lazada’s Marketplace enables effortless access to millions of customers, coupled with extensive support and marketing tools. Furthermore, Lazada promotes cross-border trade, connecting Southeast Asian brands with consumers worldwide, all facilitated by Alibaba’s superior technology and logistics capabilities. With the ambition of serving 300 million customers by 2030, Lazada continues to lead the retail revolution in the region.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idbFM_jsFy/w/244/h/141/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1761291989442)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Jacksons Purple | #1e3b8b | accent |
| Taupe | #4b3d3a | dark |
| White | #ffffff | light |

## Fonts

- Amazon Ember — asset _(custom)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbFM_jsFy/w/1500/h/500/idUNwxP1eu.jpeg?c=1bxid64Mup7aczewSAYMX&t=1739966306367)

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_Source: <https://brandfetch.com/lytrondirect.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._