MWCT, short for Maasai Wilderness Conservation Trust, is a pioneering brand that focuses on protecting the stunning ecosystems and remarkable biodiversity of East Africa. By engaging in conservation efforts that directly benefit the local Maasai communities, MWCT aims to ensure the long-term survival of Africa's grasslands and the famous Maasai culture. Through a partnership between professional conservationists, like Edward Norton the President of the US Board, and dynamic Maasai leaders, MWCT demonstrates that the Maasai community can not only survive but thrive by managing their ecosystem wisely.

MWCT's initiatives are concentrated in Kenya's Chyulu Hills, within the world-renowned Amboseli-Tsavo Ecosystem. This breathtaking area features cloud forests, teeming savannahs with an abundance of wildlife, and the majestic Mount Kilimanjaro rising out of the plains. With a focus on the Maasai communities in this region, MWCT funds and operates programs that promote sustainable economic benefits derived from conserving this ecosystem.

By adopting a community-based conservation approach, MWCT serves as a cutting-edge model for successful conservation efforts. With an emphasis on preserving cultural heritage and rich ecosystems, MWCT plays a vital role in keeping Kenya wild for over 20 years