# MACHINA

- **Website:** <https://machina.cc>
- **Primary alias:** `machina.cc`

## Description

Machina is a Latinx luxury streetwear brand founded in 2011 and based in Mexico City. Built around the idea that technology belongs at the heart of style, the brand combines fashion, wearable technology and a disruptive street-inspired aesthetic. Its collections include smart clothing alongside T-shirts, hoodies, pants, shorts, vests, jumpsuits, sneakers, sunglasses, jewelry, handbags, hard cases and other accessories. The online store features both Machina designs and footwear from Nike, as well as limited-edition products and collaborations with partners including AXE Ceremonia, Diablos Rojos del México, Hennessy, the NFL and artist Ricardo Luevanos. Machina also offers technology workshops and an SDK, reflecting its interest in the creative possibilities of connected apparel. Its site highlights sustainability efforts covering its sustainability program, packaging and materials, as well as Plan de Escape, a social initiative. Through its blend of streetwear, technology, collaborations and community, Machina presents fashion as a platform for experimentation and cultural expression. The brand is located on Calle Versalles in the Juárez neighborhood of Cuauhtémoc, Mexico City.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 💎 Luxury
- 💎 High-End Fashion and Accessories _(under Luxury)_

## Links

- [facebook](https://facebook.com/Machina-Wearable-Technology-228296413933200)
- [instagram](https://instagram.com/machinawt)
- [twitter](https://twitter.com/machinawt)
- [youtube](https://youtube.com/channel/UCSq4MifeC1XSWSdsZBQUbjA)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idx0eeoAVe/w/120/h/56/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793656223675)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idx0eeoAVe/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793656223862)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sunglow | #ffcc33 | accent |
| Bronzetone | #483a0e | dark |
| White | #ffffff | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idx0eeoAVe/w/1500/h/500/idSvTbFt0B.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793656223443)

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_Source: <https://brandfetch.com/machina.cc>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._