# Macpac - **Website:** - **Primary alias:** `macpac.co.nz` ## Description Macpac is a renowned brand that offers a wide range of outdoor apparel and equipment for adventurers and travelers alike. Founded by Bruce McIntyre in 1973, Macpac products are designed, tested, and proven in the rugged and unforgiving terrains of New Zealand. From backpacks to jackets, from tents to sleeping bags, Macpac creates gear that is specified, technical, and robust, ensuring that you are equipped with the necessary tools to embrace the great outdoors. Based in Christchurch, New Zealand, Macpac's head office is where the concept for every product is born. With a strong belief that life is better when you're outside, Macpac's products are your vehicles for adventure. The brand's sustainability commitment is at the heart of their operations, as they strive to protect the environment and reduce their carbon footprint. With Macpac, you can trust that their high-quality equipment will not only withstand extreme conditions but also provide you with the utmost comfort and performance. Experience the freedom of the outdoors with Macpac's innovative and durable products. ## Industries - 🛍 E-commerce and Shopping - 🏝 Lifestyle - 🏝 Fashion and Apparel _(under Lifestyle)_ - 🏈 Sports - 🏭 Heavy Industry and Engineering ## Links - [youtube](https://youtube.com/user/MacpacLtd) - [facebook](https://facebook.com/macpac) - [instagram](https://instagram.com/macpac) ## Logos & icons - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idju3Iz_B5/w/1667/h/1667/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782038764781) - logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idju3Iz_B5/w/820/h/140/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773411511410) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Black | #000000 | dark | | Dawn Pink | #f2ede2 | light | | Orange | #ff5219 | accent | ## Fonts - Segma-Regular — asset _(custom)_ - FuturaBQ-Book — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._