Madlug™ is a brand that was founded in 2015 by Dave Linton, a man driven by his passion to make a difference in the lives of children in care. Dave was heartbroken to discover that these children often had their belongings moved in a bin bag. In response, he created Madlug with the motto Buy one, Wear one, Help one.

For every bag purchased, a pack-away travel bag is given to a child in care. Madlug operates as a social enterprise, consisting of Madlug C. I.

C, a registered community interest company, and Madlug Foundation Ltd, a registered charity. Together, they work towards the mission of providing 100,000 pack away travel bags to children in care across the UK and Ireland by April 2024. The aim is to ensure that every child in care is treated with #ValueWorthDignity.

The brand offers a range of high-quality backpacks, school bags, luggage, shoulder bags, and accessories. These products are designed for various purposes and styles, including classic, roll-top, ECO, tech, commuter, and more. By purchasing a Madlug product, not only will you receive a stylish and functional bag, but you will also be contributing to a worthy cause, helping children in care move their belongings with dignity