# Mad Rock Climbing

- **Website:** <https://madrock.com>
- **Primary alias:** `madrock.com`

## Description

Mad Rock Climbing is a brand that is passionate about the sport of climbing. Founded by Young Chu, a climber himself, the brand has a rich history rooted in the climbing scene of the 1970s. Young's love for climbing started at a young age when he witnessed his first rock climbing experience in South Korea. Despite a lack of financial support, Young was determined to pursue his passion and started making his own climbing gear using his mother's sewing machine. His homemade gear caught the attention of his friends and soon he was making gear for others as well. Young's experience of having to sell his rock climbing gear every year to buy gear for the winter season sparked the idea to create affordable climbing gear. In 2002, Young started Mad Rock, a brand focused on designing innovative, highly technical, and affordable rock climbing shoes. Over the years, Mad Rock has continued to push the boundaries of climbing shoe design, incorporating the latest materials and technology to meet the demands of climbers worldwide. Mad Rock's commitment to innovation extends beyond shoes to their hardware and accessory lines. The brand is dedicated to refining and improving their existing designs, offering a variety of new features, colors, and options. Their goal has always been to provide climbers with sophisticated designs and high-quality materials at a fair price. With over a million pairs sold, Mad Rock has become a trusted name in the climbing community. Their message of value, quality, durability, and climbing enjoyment resonates with climbers of all levels. Mad Rock's dedication to providing the best gear at a fair price has even influenced their competitors to follow their lead. Whether you're a beginner or an experienced climber, Mad Rock is committed to making climbing accessible and enjoyable for everyone. Experience the innovation and quality that sets Mad Rock apart in the climbing industry.

## Industries

- 🏈 Sports
- 🏈 Climbing _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [youtube](https://youtube.com/channel/UCrFsMvYLsMUDdMExJSAJKHg)
- [twitter](https://twitter.com/madrockclimbing)
- [instagram](https://instagram.com/madrockclimbing)
- [facebook](https://facebook.com/MadRockClimbing)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idKfbWGYwF/w/1280/h/1280/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774960999312)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKfbWGYwF/w/1999/h/1999/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774961000000)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Supernova | #fbcd0a | accent |
| Surfie Green | #108474 | dark |
| White | #ffffff | light |

## Fonts

- Helvetica — asset _(custom)_
- ui-sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKfbWGYwF/w/1500/h/500/idGvmCdzCx.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774961000240)

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_Source: <https://brandfetch.com/madrock.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._