# MΛGIC AI

- **Website:** <https://magic.fit>
- **Primary alias:** `magic.fit`
- **Founded:** 2021
- **Employees:** 2+
- **Location:** London, England, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

MAGIC is a home fitness brand focused on making personalised training accessible without a traditional gym. Its flagship product, the MAGIC AI Fitness Mirror, combines a sleek wall mirror with on-demand workouts and ReflectAI technology. During sessions, the system tracks movements, counts reps and sets, and provides real-time guidance on form, pace and range of motion. It also offers weight recommendations based on performance, creates weekly workout plans tailored to a user’s ability and goals, and tracks progress through body scans and fitness analytics. The brand presents the mirror as a virtual training companion designed to support consistency and confidence at home.

MAGIC also sells adjustable dumbbells in 20kg and 32kg pairs, a folding multi-incline bench, a dumbbell-and-bench bundle, and a massage therapy gun. Its dumbbells are designed to save space, with twist-change adjustment on the 20kg pair and 2kg increments on the 32kg pair. Customers can explore training programmes and classes, with the website promoting access to hundreds of classes and new content added weekly.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Links

- [instagram](https://instagram.com/magicdotfit)
- [facebook](https://facebook.com/magicdotfit)
- [linkedin](https://linkedin.com/company/magicfit2021)
- [twitter](https://twitter.com/magicdotfit)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id635BTp1C/w/820/h/168/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791299641258)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id635BTp1C/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791299641346)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Canary | #dbff54 | accent |
| Rangoon Green | #10110d | dark |
| White | #ffffff | light |

## Fonts

- var(--font-body-family) — asset _(custom)_
- Arboria-Book — asset _(custom)_
- var(--font-heading-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id635BTp1C/w/1500/h/500/idTn8_Opto.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791299641465)

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_Source: <https://brandfetch.com/magic.fit>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._