Magic Baby is the largest online store for children's equipment in Croatia. They offer a wide range of products, including strollers, car seats, interactive toys, nursing supplies, and bathing essentials. The store features renowned brands such as Maxi-Cosi, Cam, Britax Römer, Stokke, SmarTrike, and Tiny Love, among others.

In the stroller category, customers can find umbrella strollers, sports strollers, 2-in-1 and 3-in-1 strollers with baskets and car seats, as well as twin strollers. The car seat selection includes various groups based on weight and age. They offer ADAC certified car seats, bases, and isofix systems, as well as accessories for car seats.

Magic Baby also provides a wide range of baby equipment and accessories, such as travel cribs, baby swings, educational mattresses and play mats, tricycles, bicycles, and scooters. They also have feeding and nursing supplies, including breast pumps, nursing pillows, bottles, highchairs, and tableware for babies, as well as bathing and hygiene products. Additionally, Magic Baby offers a variety of clothing and footwear for babies, as well as a diverse collection of toys, including plush toys, dolls, musical mobiles, rattles, and educational toys.

Customers can enjoy discounts and special offers on selected items and brands. With a user-friendly website, customers can easily browse and purchase products, making their shopping experience convenient and enjoyable