# Magic Fit

- **Website:** <https://magicfit.ai>
- **Primary alias:** `magicfit.ai`

## Description

Magic Fit® is an innovative technology company based in Sydney, Australia, and a wholly-owned subsidiary of Citizen Wolf. With a strong commitment to ethical fashion, Magic Fit® is certified as a B Corp and by Ethical Clothing Australia, emphasizing its dedication to sustainable practices. The company specializes in providing advanced AI-powered sizing solutions designed to enhance online shopping experiences, enabling customers to find their perfect fit quickly and accurately. 

Through its online sizing portal, Magic Fit® offers a tailored experience by considering individual body measurements, including height, weight, and personal preferences, ensuring that customers can confidently select their size. Over the years, the brand has successfully created and delivered over 100,000 custom-fit garments, utilizing proprietary technology that significantly reduces the time from data input to the creation of a finished product. With a mission to transform the fashion industry, Magic Fit® continues to drive innovation and systemic change while serving as a pioneer in made-to-order apparel solutions.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [instagram](https://instagram.com/magicfit.ai)
- [linkedin](https://linkedin.com/company/magic-fit)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idhTuL9XRy/w/400/h/400/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789307512766)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhTuL9XRy/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773867359870)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Quarter Spanish White | #faf6ed | light |
| Flame Pea | #dd524c | accent |

## Fonts

- Suisse International — asset _(custom)_
- var(--mf-brand-font-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhTuL9XRy/w/400/h/209/idYLD62TLf.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773867359729)

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_Source: <https://brandfetch.com/magicfit.ai>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._