# Magic

- **Website:** <https://magicproducts.com>
- **Primary alias:** `magicproducts.com`

## Description

Magic Products, Inc. is a fishing-bait and bait-care company founded in 1965 by George Sroda, known for his television appearances with Herman the Worm. The company began with Magic Worm Bedding and Worm Food, developed to grow healthy, strong worms, and has since expanded its range for anglers and their families. Its products include preserved bait designed to retain a lifelike appearance, catfish bait, fish attractants, bait containers, and supplies for worm feeding and storage. Magic Products also offers equipment to help keep live bait in good condition, including the Pro-Float, which can carry bait to a fishing spot and be placed in a lake or river, and the Leech Locker, which holds leeches, minnows, and shrimp. Its live-bait management products are intended to help anglers keep bait alive throughout the year. Magic Products sells through trusted retailers and serves customers from its office in Amherst Junction, Wisconsin. The company’s range focuses on helping anglers care for bait and prepare for fishing trips.

## Industries

- 🏈 Sports
- 🏈 Fishing _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [facebook](https://facebook.com/magicproductswi)
- [instagram](https://instagram.com/magicproductswi)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id6gq_45Zb/w/2048/h/2048/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1791922646311)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id6gq_45Zb/w/3300/h/1022/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791922645650)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #df3027 | accent |
| Buddha Gold | #aca20a | dark |
| Goldenrod | #ffcb70 | light |

## Fonts

- Montserrat — asset _(google)_
- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6gq_45Zb/w/960/h/640/idoHLuoghP.jpeg?c=1bxid64Mup7aczewSAYMX&t=1648542892136)

---

_Source: <https://brandfetch.com/magicproducts.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._