Magid is a consumer-centered business strategy and custom research company that specializes in delivering remarkable solutions fueled by innovative and successful thinking. With a focus on shaping the human experience, Magid offers a wide range of products and services to help businesses make better decisions and develop winning strategies. Their capabilities include strategy and consulting, market and consumer intelligence, product development and optimization, monetization, customer experience and engagement, positioning and messaging, change management and employee engagement, and whitespace and asset allocation.

Magid also offers subscriber science services, utilizing analytics-driven insights and machine learning to provide valuable subscriber segmentation, churn tracking, and AI-powered simulation and scenario planning. In addition, Magid provides a variety of research services, including qualitative and quantitative research, and manages research and insights design and visualization. Magid serves various industries, including media and entertainment, consumer packaged goods, travel, hospitality and leisure, and retail.

They have a strong track record of supporting global brands, helping them become an essential part of people's lives. With a team of experienced experts and a commitment to courageous thinking, Magid is dedicated to helping businesses overcome challenges and achieve success