# MAMMUT

- **Website:** <https://mammut.jp>
- **Primary alias:** `mammut.jp`

## Description

MAMMUT is a Swiss outdoor brand with a 160-year history, rooted in rope-making and a longstanding focus on materials and performance. Its products are developed for demanding outdoor activities, combining functional design with movement capabilities shaped by the needs of the Alps and athletes. The brand’s range includes clothing and footwear for men, women, and children, as well as backpacks and accessories. Apparel spans insulated and down jackets, fleece, rainwear, softshells, hard shells, midlayers, trousers, and everyday pieces. Footwear is offered for casual use, hiking, mountaineering, and climbing approaches. Its technical gear includes ropes, helmets, harnesses, climbing equipment, avalanche airbags, beacons, shovels, probes, and sleeping bags. MAMMUT organizes products around activities such as hiking, trail running, climbing, mountaineering, and skiing, and offers collections including Eiger Extreme and UrbanEering. Through its official online store, the brand provides product information, care guidance, size guides, customer support, and updates on new collections, events, news, and stores. It also shares outdoor stories, athlete profiles, and activity advice.

## Industries

- 🛍 E-commerce and Shopping
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_
- 🏈 Sports
- 🏈 Climbing _(under Sports)_

## Links

- [facebook](https://facebook.com/MammutJapan)
- [instagram](https://instagram.com/mammut_japan)
- [twitter](https://twitter.com/mammut_japan)
- [youtube](https://youtube.com/MammutJapan)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWBk7enlI/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793474338675)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idWBk7enlI/w/820/h/230/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793474338547)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Potters Clay | #8a5d3c | dark |
| White | #ffffff | light |
| Red | #e50011 | accent |

## Fonts

- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWBk7enlI/w/1500/h/500/idzS-JPXVi.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793474338867)

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_Source: <https://brandfetch.com/mammut.jp>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._