Whakaata Māori | Auckland is a brand that is committed to promoting, revitalizing, and normalizing the Māori language. As New Zealand's national indigenous media organization, they take a digital-first, audience-led approach to deliver educational, entertaining, and engaging programming. Their goal is to preserve and foster the Māori language, which is a taonga (treasure) at the very heart of Māori culture and identity.

Whakaata Māori offers a range of products and services to support their mission. They have a bilingual linear channel, Whakaata Māori, which broadcasts on Freeview and Sky, along with a 100% Māori language channel, Te Reo. They also provide on-demand content and live streaming of special events through their websites, including www.

maoritelevision. com and www. teaomaori.

news. Moreover, Whakaata Māori has a strong presence on key social media channels and offers two mobile phone apps, MAORI+ and Te Ao Māori News. Inclusivity is at the core of their strategy, with many of their shows being bilingual and subtitled.

There is something for everyone to enjoy, as they cater to a diverse audience. Whakaata Māori's vision is for Māori to thrive in all aspects of life, including Te Ao Māori (the Māori world), tikanga Māori (Māori customs and practices), and the Māori language (te reo Māori). They uphold values of professionalism, truthfulness, respect, and the preservation of Māori cultural values.

Overall, Whakaata Māori | Auckland is a brand that champions the Māori language and culture, providing a range of innovative and accessible platforms for Māori content and storytelling