Maple is a consulting company that specializes in understanding and meeting the needs of people. We help our clients create human-centered products, communication, and strategies by conducting in-depth research and analysis. Our approach includes ethnographic tools such as interviews, observation, and visual exercises to gain a deep understanding of individuals and their behaviors.

Through our work, we have collaborated with renowned brands like COOP, The National Museum, Nordisk Film, Matas, Novozymes, and DOT. We have helped Coop develop a clear CSR-strategy that resonates with both customers and employees. Our research has also delved into guests' experiences at The Museum of Danish Resistance and the communication surrounding it, the entertainment preferences and challenges of Generation Z, laundry routines and stain removal practices in Brazil and the UK, and the customer journey and information needs in public transportation.

Our expertise is well-recognized in the industry, with articles, podcasts, and opinion pieces featuring our insights. We believe that a strong working community requires proactive leadership, and we have discovered this through extensive fieldwork in various workplaces. We have also explored organizational cultures and strategies in our discussions with Energinet's CEO.

Clients appreciate our professionalism, proactive approach, and the valuable insights we provide. Our deliverables include concise summaries, actionable recommendations, and go-to-market strategies to help businesses make informed decisions. Maple is dedicated to understanding what matters to people and helping our clients create meaningful and impactful experiences.

To learn more about our services or get in touch with our team, visit our website or contact us via phone or email. Maple matters to people and is committed to making a difference in the world