# MarketForce

- **Website:** <https://marketforce.io>
- **Primary alias:** `marketforce.io`
- **Founded:** 2018
- **Employees:** 201+
- **Location:** Nairobi, Nairobi Province, Kenya
- **Company kind:** PRIVATELY HELD

## Description

MarketForce is a dynamic brand that is revolutionizing retail distribution in Africa's emerging markets. Founded in Nairobi, Kenya in 2018, MarketForce's mission is to facilitate growth across the African retail ecosystem in the digital age. They offer a range of innovative products and services to consumer brands and informal merchants. One of MarketForce's flagship offerings is their B2B Commerce and Fintech marketplace, RejaReja. This platform enables thousands of informal merchants to source, order, and pay for inventory via interactive mobile channels. The orders are then swiftly delivered to their stores by the nearest distributor, ensuring a seamless process. Moreover, MarketForce empowers merchants by offering popular digital financial services, such as buying airtime, paying utility bills, and accessing banking and insurance services. With over 90% of retail transactions in Africa still being cash-based, MarketForce aims to bridge this gap and redefine the retail experience for both merchants and consumers. Backed by leading global investors, MarketForce boasts a highly motivated and talented team of strategic thinkers, creative minds, and technical wizards. They are constantly looking for new talent to join their team and contribute to their innovative solutions. Join MarketForce today and be a part of re-imagining a better future for retail trade across Africa. Get in touch with them via their website or email to learn more.

## Industries

- 🛍 E-commerce and Shopping _(under E-commerce and Shopping)_
- 🛍 E-commerce and Shopping

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idAYNwJaq6/w/820/h/140/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1717172496285)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Royal Blue | #1a73e8 | accent |
| White | #ffffff | light |
| Black | #000000 | dark |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAYNwJaq6/w/1500/h/500/idMNog8nEa.jpeg?c=1bxid64Mup7aczewSAYMX&t=1717172496639)

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_Source: <https://brandfetch.com/marketforce.io>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._