# Markup

- **Website:** <https://markup.ws>
- **Primary alias:** `markup.ws`
- **Founded:** 2018
- **Employees:** 51+
- **Location:** Quito, Provincia de Pichincha, Ecuador
- **Company kind:** PRIVATELY HELD

## Description

Markup is a leading brand specializing in data integration solutions that enhance trade strategies for businesses. With a strong focus on Trade Marketing execution and Business Intelligence, Markup offers a suite of services designed to optimize commercial strategies and improve decision-making through data-driven insights. Their expertise extends to personalized project development, ensuring that clients receive tailored solutions suited to their unique market demands.

The company's comprehensive approach emphasizes the development of effective retail visitation strategies, backed by robust data analysis. Their innovative model, known as KICK OFF, includes situational analysis, route design, KPI dimensioning, and continuous adjustment based on performance metrics. By utilizing cutting-edge technology and relational databases, Markup empowers organizations to align their trade marketing strategies with overarching business objectives.

With a commitment to guiding multinational corporations and large enterprises in Ecuador, Markup leverages its extensive knowledge to enhance trade effectiveness and drive business growth.

## Industries

- 📊 Business Services _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/markupec)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id1M0yYs0L/w/148/h/63/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774819851073)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1M0yYs0L/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774819851168)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chetwode Blue | #7e82d5 | accent |
| Black | #000000 | dark |
| Cherokee | #fcd29d | light |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1M0yYs0L/w/1920/h/1080/idK84Kvk2l.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774819851599)

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_Source: <https://brandfetch.com/markup.ws>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._