MARY KAY is a multinational cosmetics company headquartered in Addison, Texas, United States. Founded by Mary Kay Ash in 1963, the company operates in over 35 markets worldwide. The main products offered by MARY KAY include skincare, makeup, fragrances, and body care.

The company is known for its direct selling business model, wherein Independent Beauty Consultants promote and sell MARY KAY products directly to consumers. With a focus on empowering women, the company also provides training and support to its consultants to help them succeed in their businesses. In terms of global operations, MARY KAY has subsidiaries and affiliate companies in various countries, including Canada, China, Brazil, and Japan.

The company has also formed joint ventures with companies in different regions, such as MARY KAY China and MARY KAY Malaysia. These partnerships have enabled the brand to expand its presence in international markets and adapt its products to local preferences. MARY KAY holds a significant market position in the cosmetics industry.

With annual revenues of over $2. 5 billion, the company is considered one of the top direct selling companies globally. It competes with other beauty giants like Avon, L'Oréal, and Estée Lauder.

Over the years, MARY KAY has achieved several milestones and garnered recognition for its products and business practices. In 1999, the company entered the Forbes list of the 400 Best Big Companies in America. It has also received various awards for its commitment to empowering women and philanthropic efforts, including the United Nations' Women's Empowerment Principles Leadership Award.

In recent years, MARY KAY has focused on expanding its digital presence and embracing technology to enhance its business. The company has introduced virtual consultations and launched an e-commerce platform, allowing customers to shop online. As of the latest available information, MARY KAY continues to thrive in the global cosmetics market, with a strong network of consultants and loyal customers.

While facing competition from other beauty brands, the company's dedication to empowering women and providing high-quality products has helped maintain its market position and drive growth