# Masslytics - **Website:** - **Primary alias:** `masslytics.io` ## Description **Masslytics** Founded in 2021 by Floris Schakelaar, Masslytics is an innovative analytics platform revolutionizing how advertisers track the effectiveness of their mass media campaigns. Based in Groningen, The Netherlands, and part of the Switch Network, which provides a Dutch radio advertising platform, Masslytics aims to enhance measurability in advertising, making it easier for businesses to understand their return on investment. The company has rapidly grown to a dedicated team of seven, striving to shift the industry focus from mere reach to tangible results, allowing companies to truly measure the impact of their campaigns. Masslytics offers unique software solutions compatible both with and without Switch's radio offerings, ensuring global support for advertisers. With a mission to improve customer acquisition and demonstrate real outcomes from media partnerships, Masslytics is committed to providing insightful analytics that help businesses optimize their advertising efforts. By tackling outdated perceptions in media measurement, Masslytics empowers advertisers to make informed decisions and drive meaningful engagement with their target audiences. ## Industries - 📊 Business and Consumer Services - 📊 Marketing and Advertising _(under Business and Consumer Services)_ - 🖥 Computers Electronics and Technology - 🖥 Advertising Networks _(under Computers Electronics and Technology)_ ## Links - [linkedin](https://linkedin.com/company/105747728) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idW-UsrLQ7/w/3846/h/598/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790181284881) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Robin's Egg Blue | #00d2cd | accent | | Charade | #2a2933 | dark | | Foam | #e5fdfd | light | ## Fonts - var(--bs-body-font-family) — asset _(custom)_ - var(--bs-font-sans-serif) — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._