MathforMoney is a brand created by a team of three entrepreneurs in Cape Town. Their focus is on developing children's numeracy skills through the use of pocket money incentives. The team consists of Nick Parkin, the Tech and Data Champion, who ensures that their product technology and data are continuously improving; Cath Whitehead, the Product Champion, who ensures that children and parents have an exceptional experience on Math for Money; and Nick Hill, the Business and Finance Champion, who handles the business side and drives the growth and impact of Math for Money.

The brand's philosophy is rooted in the belief that developing numeracy skills from a young age has the greatest impact on financial literacy in adulthood. Their platform tests problem-solving, logic, and critical thinking to enhance children's numeracy skills. MathforMoney focuses on two core areas: competence in using and understanding numbers, and the confidence to apply them in real-world situations.

The brand has received positive media attention and testimonials, with parents and children praising the engaging and enjoyable nature of their product. MathforMoney is available for download on both the AppStore and Google Play Store, offering a convenient and accessible way for children to improve their numeracy skills