# MATTER OF FACT

- **Website:** <https://matteroffact.com>
- **Primary alias:** `matteroffact.com`
- **Founded:** 2018
- **Employees:** 11+
- **Location:** Los Angeles, California, United States
- **Company kind:** PRIVATELY HELD

## Description

MATTER OF FACT is a brand that offers innovative formulations and straightforward information to help you make informed decisions for your skin. They empower your skincare journey with a range of thoughtfully formulated, research-backed products. From their patent-pending Vitamin C serum to their gentle hydrating facial cream, MATTER OF FACT delivers results without compromise. Their philosophy is rooted in simplifying skincare, as they understand that navigating the plethora of options and conflicting messages can be overwhelming. Their goal is to create products that work, providing exceptional results and a beautiful experience for your skin. Founder Paul Baek personally formulates each product by hand, maximizing results while minimizing adverse reactions and ensuring a luxurious sensory experience upon application. MATTER OF FACT upholds a clinical commitment, running rigorous independent testing on their products. Their derm-tested formulas produce measurable changes in the skin through dermatologist and expert grading, instrumental measurements, and self-assessments. This commitment to data-driven results sets them apart in the skincare market. With a focus on active and nourishing ingredients, MATTER OF FACT offers products that effectively target specific skin concerns while providing overall wellness for the skin barrier. Their advisory board includes renowned experts in the industry who attest to the brand's innovative vitamin C technology and commitment to clinical data. To experience the MATTER OF FACT difference, you can shop their range of brightening serums, hydrating moisturizers, wrinkle concentrates, resurfacing serums, and antioxidant treatments. They also offer curated bundles for a complete skincare routine. Stay in touch with the brand to receive updates, exclusive offers, and 15% off your first order.

## Industries

- 🏝 Beauty and Cosmetics _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [youtube](https://youtube.com/channel/UCYYn8LgUCyPG3x3JgQS-oeA)
- [twitter](https://twitter.com/)
- [instagram](https://instagram.com/matteroffact)
- [linkedin](https://linkedin.com/company/matteroffact)
- [facebook](https://facebook.com/matteroffactskin)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id562aNdn_/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779576352600)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id562aNdn_/w/820/h/139/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779576352505)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #1b1b1b | dark |
| Loblolly | #b8c3c9 | light |
| Saffron | #f3c742 | accent |

## Fonts

- PP Monument Extended — asset _(custom)_
- trade-gothic-next — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id562aNdn_/w/1500/h/500/idPWfGKWmR.jpeg?c=1bxid64Mup7aczewSAYMX&t=1697459113016)

---

_Source: <https://brandfetch.com/matteroffact.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._