# Maui and Sons

- **Website:** <https://mauiandsons.com>
- **Primary alias:** `mauiandsons.com`
- **Founded:** 1980
- **Employees:** 51+
- **Location:** Los Angeles, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Maui and Sons is a California surf and lifestyle brand founded in Maui, Hawaii, in 1980. Its identity draws on the elements of Earth, Sea, Sky, and Fire, reflecting an ocean-inspired outlook and an active lifestyle. Designed in California, the brand is known for colorful graphics, relaxed style, and comfortable everyday clothing rooted in its surf heritage.

The collection includes apparel for women, men, and kids, with tees in classic and boxy fits, tank tops, sun shirts, long-sleeve shirts, hoodies, jackets, and woven styles. Bottoms include pool, hybrid, compression, and walk shorts, as well as pants. Maui and Sons also offers headwear, skateboards, and longboards. Seasonal collections, new releases, best sellers, and heritage classics give shoppers options ranging from contemporary activewear to archival-inspired designs.

The brand sells directly through its U.S. online store, with shipping and returns information, customer support, gift cards, and a rewards program. Customers can also sign up for email updates about new products, sales, and special offers.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [facebook](https://facebook.com/mauiandsons)
- [instagram](https://instagram.com/mauiandsons)
- [linkedin](https://linkedin.com/company/maui-and-sons)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQsYCDNNB/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792164295686)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idQsYCDNNB/w/2400/h/2400/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792164295191)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Royal Heath | #a02e66 | dark |
| Brilliant Rose | #f43ab9 | light |
| Curious Blue | #1990c6 | accent |

## Fonts

- Work Sans — asset _(google)_
- var(--font--paragraph--family) — asset _(custom)_

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_Source: <https://brandfetch.com/mauiandsons.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._