# MAXIMA Latvija

- **Website:** <https://maxima.lv>
- **Primary alias:** `maxima.lv`

## Description

Maxima Latvija is one of Latvia’s leading retail networks, serving shoppers with a broad selection of everyday groceries and household essentials. Its stores offer fresh produce, meat, fish, dairy, bakery goods, frozen foods, drinks, pantry staples, confectionery and other products, including items sold under the Well Done brand. Weekly promotions and value-focused initiatives, such as its low-price offers, help customers compare prices and find savings across a range of goods.

The brand also provides services and shopping tools beyond its stores. Customers can use the Maxima app, gift cards and business cards, explore store locations, and access the Mans PALDIES loyalty programme. The company supports families through initiatives including Ēstprieks and the Mazuļu klubs. Its website shares current offers, news and information about services, while business customers can find details on premises rental and payments by bank transfer. Maxima Latvija also highlights sustainability, environmental responsibility, community care, corporate governance and Latvia’s deposit system as areas of focus.

## Industries

- 🍔 Food and Drink
- 🍔 Groceries _(under Food and Drink)_
- 🛍 E-commerce and Shopping

## Links

- [facebook](https://facebook.com/MaximaLV)
- [instagram](https://instagram.com/maxima.lv)
- [linkedin](https://linkedin.com/company/maxima-latvija)
- [twitter](https://twitter.com/maximaveikals)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idJG-rQDiN/w/820/h/182/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793176540705)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJG-rQDiN/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793176540789)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e6282b | accent |
| Congress Blue | #004a90 | dark |
| White | #ffffff | light |

## Fonts

- ProximaNova — asset _(custom)_
- Myriad Pro — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idJG-rQDiN/w/1500/h/500/idZlqqSeU8.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793176540935)

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_Source: <https://brandfetch.com/maxima.lv>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._