Maybelline is a well-known cosmetics brand based in the United States. Established in 1915 by entrepreneur Thomas Lyle Williams, the company has since become a major player in the global beauty industry. Maybelline's headquarters is located in New York City, known as the hub of the American fashion and beauty scene.

The company primarily focuses on manufacturing and distributing cosmetics products, including makeup, skincare, and beauty tools. Maybelline offers a wide range of products including foundations, mascaras, eyeshadows, lipsticks, and nail polishes, catering to various beauty needs and preferences. On a global scale, Maybelline has a significant presence in over 100 countries and operates through various subsidiaries and distribution channels.

The brand is a part of the L'Oreal Group, a global beauty conglomerate. Some noteworthy subsidiaries and joint ventures of Maybelline include Garnier, Lancôme, and Urban Decay, among others. Maybelline holds a strong market position globally, known for its affordable yet high-quality cosmetics.

With a focus on innovation and staying up-to-date with trends, the brand has successfully gained market share in the highly competitive cosmetics industry. It competes with other major beauty brands such as Revlon, CoverGirl, and MAC Cosmetics. Over the years, Maybelline has achieved several milestones and introduced significant changes in its product lineup.

In recent years, the brand has expanded its offerings to include more inclusive shades and formulas catering to diverse skin tones and types. It has also launched successful collaborations with celebrities and influencers to attract a wider customer base. As of the latest updates, Maybelline continues to grow its global presence and maintain its market position.

The brand actively engages with customers through social media platforms, partnering with influencers and creating innovative marketing campaigns to reach a wider audience. Maybelline's commitment to quality, affordability, and staying on-trend has contributed to its continued success in the cosmetics industry