MCADV is a brand that focuses on providing support for member shelter programs, advocating for public policy that supports victims, and working towards changing societal attitudes and beliefs regarding domestic violence in Mississippi. They offer training, technical assistance, and capacity building for member shelter programs, ensuring that victims of domestic violence receive the help they need. While MCADV does not directly offer services for victims, they support twelve member shelter programs that do provide services throughout the state.

The brand is dedicated to raising awareness and preventing domestic violence through community activities and education. They also offer resources for victims of domestic violence, encouraging them to seek help and providing information on how to stay safe during COVID-19. Donations to MCADV support their work on behalf of domestic violence victims in Mississippi