# McDavid

- **Website:** <https://mcdavid.eu>
- **Primary alias:** `mcdavid.eu`
- **Founded:** 2000
- **Employees:** 11+
- **Location:** Olen, Flanders, Belgium
- **Company kind:** PRIVATELY HELD

## Description

McDavid is a renowned brand that specializes in designing and marketing sports medicine, sports protection, and performance apparel for active individuals and athletes. With a relentless dedication to preventing injuries and enhancing performance, McDavid has become a trusted name in the industry.

The brand's story dates back to 1969 when Dr. Robert F. McDavid Jr., the company's founder, developed the first widely used protective knee brace for football. Since then, McDavid has continued to innovate and expand its product line, earning the trust and recommendation of professional athletes, sports medicine professionals, and athletic trainers.

From research-backed ankle braces to compression shorts with patented technology, McDavid offers a wide range of products that cater to the specific needs of both professional athletes and everyday sports enthusiasts across various sports disciplines. With headquarters in Southern California and subsidiaries in Canada, Japan, and Europe, McDavid has a global presence and is committed to providing top-notch sports equipment to athletes worldwide.

At McDavid, the athlete always comes first. The brand embraces fair play, hard work, and integrity, and believes that sports can bring about positive change in people's lives. They prioritize smart training and competition, offering products that are both stylish and substantive. McDavid's ultimate goal is to inspire confidence in athletes at every level and help them reach their full potential.

## Industries

- 🏈 Sports

## Links

- [facebook](https://facebook.com/McDavidEU)
- [instagram](https://instagram.com/mcdavid)
- [linkedin](https://linkedin.com/company/mcdavid-europe)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idzAk057MG/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780037956694)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzAk057MG/w/2000/h/2000/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780037957155)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Milano Red | #b50b0b | accent |
| Cod Gray | #1e1e1e | dark |
| Tonys Pink | #e98585 | light |

## Fonts

- Roboto — asset _(google)_
- Roboto — asset _(google)_

---

_Source: <https://brandfetch.com/mcdavid.eu>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._