# McFarland & Company

- **Website:** <https://mcfarlandbooks.com>
- **Primary alias:** `mcfarlandbooks.com`
- **Founded:** 1979
- **Employees:** 51+
- **Location:** West Jefferson, North Carolina, United States
- **Company kind:** PRIVATELY HELD

## Description

McFarland is a leading independent publisher of academic and general-interest nonfiction books. Established in 1979, they have gained recognition for their serious treatment of popular culture. With around 7,500 unique works available for sale, McFarland is known for their adventurous and diverse range of titles that other publishers often overlook. Each year, they publish approximately 350 new titles, ensuring a steady stream of fresh content for readers. Meeting high library standards has been a priority for McFarland since their inception. Their books have received numerous awards, including recognition from academic-oriented organizations such as Choice Outstanding Academic Title and ALA Outstanding Reference Work, as well as mainstream accolades like Hugo, Edgar, Stoker, and Eisner. To stay up-to-date with their latest publications and news, you can follow McFarland on their social media platforms and subscribe to their monthly newsletter. With a commitment to providing worthy books and a passion for exploring various subjects, McFarland continues to be a reliable and trusted source for readers and authors alike.

## Industries

- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [instagram](https://instagram.com/mcfpub)
- [facebook](https://facebook.com/mcfarlandcopub)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idC_7w7ISC/w/820/h/222/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789751636792)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idC_7w7ISC/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1789751636933)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Big Stone | #192e48 | dark |
| Tan Hide | #f78b53 | light |
| Tall Poppy | #c32b2b | accent |

## Fonts

- -apple-system — asset _(system)_
- system-ui — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idC_7w7ISC/w/1500/h/500/id3TRjaYgd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1717242743939)

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_Source: <https://brandfetch.com/mcfarlandbooks.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._