Minnesota Children's Museum is a leading brand dedicated to sparking children's learning through play. With a vision of Kids play more. Adults do, too, the museum provides an engaging and interactive experience for families. They offer a variety of products and services to promote learning and skill development through play.

The museum features kid-powered play spaces where children take the lead and families have fun together. Through their exhibits and programs, they offer open-ended, self-directed experiences that allow kids and adults to explore their interests, solve problems, and build essential life skills such as confidence, critical and creative thinking, and communication. The museum in St. Paul boasts 10 permanent exhibits, including a four-story climber, laser maze, car wash, maker space, and more.

Additionally, they have a traveling exhibits gallery that offers a new experience every few months. Minnesota Children's Museum is not only a destination for play and learning but also a leading producer of hands-on rental exhibits for other children's museums and discovery centers. Their mission is to spark children's learning through play, and they believe in the power of play to build brains and nurture children's healthy development. They are committed to providing equitable access to playful learning and view parents as critical partners in their child's lifelong learning.

The museum is also dedicated to diversity, equity, and inclusion, believing that play is a universal activity that unites people from all backgrounds. All families are welcome to experience the power of play at the museum, and their All Play program provides discounted tickets and membership for income-qualified families to ensure accessibility for everyone. As a nonprofit organization, Minnesota Children's Museum relies on the support of individuals, corporations, and foundations to continue providing unique experiences and education for children. Through donations and volunteering, individuals can contribute to the museum's mission of sparking children's learning through play.

The museum has a rich history, with its original location opening in Minneapolis in 1981 before moving to St. Paul in 1986 and subsequently undergoing expansions and improvements over the years. In 2017, the museum reopened as an all-new facility with 10 new exhibits, better amenities, and a bolder design focused on open-ended, child-directed play. With its commitment to play, learning, and inclusivity, Minnesota Children's Museum aims to inspire more play and support children's playful learning to help them thrive and develop lifelong skills.