MediaHound is a software and data analytics company that has recently been acquired by United Talent Agency (UTA), a global entertainment, talent, and sports agency. This acquisition will enhance UTA's data and analytics capabilities, allowing them to provide more impactful insights to their clients. Through MediaHound's proprietary technology, UTA IQ, the agency's research, data analytics, and digital strategy division, will have access to The Entertainment Graph®, a comprehensive database of film and television content and talent.

This database has been used by leading studios, streamers, and agencies to generate actionable insights and fuel user recommendation engines. In addition, MediaHound operates two consumer websites, Autum and Date Night, that assist streaming consumers in selecting content based on their preferences and prior viewership. This partnership between UTA and MediaHound will enable the agency to navigate complex layers of data and support critical client transactions, ultimately informing their strategies and delivering value at scale